How to put your school on the map using social media

TikTok, Twitter, Instagram—the list of platforms can be intimidating. FETC 2023 can help guide leaders in creating a robust social media presence for their schools.

Schools have a lot to be proud of, and they deserve recognition for their achievements. But getting the message out there can be difficult sometimes. You shouldn’t have to wait for the local paper to share your message, or rely on one Twitter or Facebook post. Schools today need an expansive presence on social media. So how can they get it?

Every year, the Future of Education Technology® Conference holds sessions designed to empower and prepare education leaders for a bright and successful school year. Next year’s conference, being held in New Orleans Jan. 23-26, is no exception.

“FETC 2023 will host the most diverse group of leading experts from around the country, energized with new skills and knowledge learned from the experiences of the last few years, to provide the highest-quality program we have ever produced, filled with all-inclusive concurrent sessions and deep dives into hands-on workshops,” said Conference Chair for the Future of Education Technology Conference Jennifer Womble. “FETC is leading the way by providing the industry’s highest-quality professional training.”

Among these sessions are several that focus on how schools can create their brand on social media. As part of the Future of EdTech Coach track, one workshop titled “Creating Your EDU Social Media Brand from Scratch” will provide attendees with the knowledge necessary to build themselves an online presence that will serve to amplify their school’s voice and mission.

For those who have yet to dive into social media at all, there’s no doubt that it can be a little intimidating. Thankfully, Lauren Mobley, a school library media specialist at North Clayton Middle School, will host a workshop called “Social Media 101: Plan, Create, and Schedule Content.” There, she will guide attendees through each platform, including Twitter, Instagram and TikTok, and how using them can benefit your school’s media program.

Social media is for everyone, not just your students.

View the full program agenda here, or register for FETC.

Micah Ward
Micah Ward
Micah Ward is a District Administration staff writer. He recently earned his master’s degree in Journalism at the University of Alabama. He spent his time during graduate school working on his master’s thesis. He’s also a self-taught guitarist who loves playing folk-style music.

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