Taylor Swift’s relationship with Kansas City Chiefs tight end Travis Kelce is more than just a love affair, it’s an economics case study, says University of Kansas professor Misty Heggeness.
She’s created a Taylor Swift curriculum — Swiftynomics 101 — to help high school and college teachers convey economics lessons by analyzing the 34-year-old pop star’s effect on the NFL’s business.
Heggeness uses the Swift-NFL case study to teach something called the Theory of the Firm and to drill down into the economics of discrimination.
