The Importance of Multi-Channel Communication in an Emergency

Even under normal circumstances, communication with all families in a district can be a challenge. But over the past few months, the COVID-19 crisis has tested the strength of most schools’ emergency communications.

Emergency situations like the pandemic can exacerbate gaps between families with varied levels of access to communication platforms. One solution is to take a multi-channel approach to district communication.

This article discusses the importance of multi-channel communication in schools and districts, how to create an effective communication strategy for the current crisis, and how to plan for future emergencies.