Getting social at FETC: Twitter feed highlights

Here’s a glimpse at the social scene behind the 40th anniversary Future of Education Technology® conference
By: | February 11, 2020
A total of 18,490 tweets included #FETC in the 30-day period including before and after the FETC conference.A total of 18,490 tweets included #FETC in the 30-day period including before and after the FETC conference.

“As thousands of educators learn all sorts of new tools and ideas at #FETC, it’s important to remember this when it comes to technology use in the classroom,” tweeted educational consultant Carl Hooker on the second day of this year’s Future of Education Technology Conference, with this photo of a slice of cake.

Technology shouldn't be the icing on the cake; it should be backed into the cake.

Technology shouldn’t be the icing on the cake; it should be backed into the cake.

A featured speaker at FETC, held January 14-17 in Miami Beach, Fla., Hooker (@mrhooker) won a whopping 73 retweets for his post (plus 190 likes), earning him the honor of having the most retweeted #FETC tweet. Hooker was also the top engager by likes, with his original tweets receiving an average of 86.33 likes, and the top engager by retweets, with his original tweets getting shared an average of 27.67 times.

That’s all according to an #FETC Twitter activity report from Tweet Binder covering December 28 through January 28—during which a total of 18,490 tweets (including replies and retweets) were shared by 4,212 contributors, who averaged 4.39 tweets each.

#FETC tweets were overwhelmingly neutral or positive—with 48.9% of tweets expressing neutral sentiments and 47.7% expressing positive sentiments.

#FETC contributors to follow

Besides the obvious—the @fetc account and the account for program chair Jennifer Womble, with 398 and 253 total tweets, respectively—the following users round out the list of most active #FETC Twitter posters:

Everyone who joined in on the #FETC Twitter conversation contributed to these staggering figures:

  • 175,573,020, the potential number of times someone could have seen the hashtag
  • 17,761,521, the potential reach, or number of unique users who could have seen the hashtag

While the physical conference may come just once a year, the education technology conversation continues all year long. To stay up on related news, visit FETC’s website and sign up for alerts.

Melissa Ezarik is senior managing editor of DA.


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