Trish Rubin

about

Trish Rubin is a marketing instructor at Baruch College in New York. She is the author of BrandED: Tell Your Story, Build Relationships, and Empower Learning.

Leadership

We don’t need another hero

Image is the true blockbuster element of your K-12 leadership brand, says guest columnist Trish Rubin, a marketing instructor at Baruch College in New York and the author of BrandED: Tell Your Story, Build Relationships, and Empower Learning.
Uncategorized

DA op-ed: How cross-cultural marketing can improve your school communications

Amy Gómez began her career as an academic researcher and instructor, but left the academy to pursue a marketing career focused on multicultural consumers. After 9/11, seeking a more purpose-driven […]
Admin & Management

Connect your school brand from the inside out

Marketing a school brand is important in our mobile, social media world. What school doesn’t need to tell its story? Having reliable communication channels that positively promote a school brand […]
Uncategorized

It’s not a science fair, it’s a brand experience

When it comes to school events, an administrator can be the steward of their school brand just as Michael Eisner was for Disney. It’s your opportunity to treat families to the magic of your school’s unique touches.