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Trish Rubin is a marketing instructor at Baruch College in New York. She is the author of BrandED: Tell Your Story, Build Relationships, and Empower Learning.
Amy Gómez began her career as an academic researcher and instructor, but left the academy to pursue a marketing career focused on multicultural consumers. After 9/11, seeking a more purpose-driven […]
Marketing a school brand is important in our mobile, social media world. What school doesn’t need to tell its story? Having reliable communication channels that positively promote a school brand […]
When it comes to school events, an administrator can be the steward of their school brand just as Michael Eisner was for Disney. It’s your opportunity to treat families to the magic of your school’s unique touches.
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