‘There’s no rules. It’s crazy’: New money in NCAA recruiting leaves elite athletes ripe for exploitation

Date:

Share post:

Over the summer, 16-year-old Georgia native T.A. Cunningham transferred to a powerhouse Southern California high school in pursuit of NFL dreams. His father wanted to cash in early with help from agents who boasted stars like Kansas City’s JuJu Smith-Schuster as clients.

The family believed Cunningham stood to earn big in sponsorships, even before he got to college. Instead, the coveted junior recruit was benched, because of a decision from the state’s governing body for high school sports.

“I was shocked,” Cunningham said. “And I think everyone involved with me was shocked, too.”

Read more on NBC News.

The Always-On Insight and Networking Platform for Superintendents and Their Teams

AI-driven insights peer-to-peer collaboration and more build exclusively for K-12 Superintendents and thier leaders
Built for the uniqueness of the superintendent role and their supporting team.Most platforms treat all K–12 leaders the same. DA+ recognizes that superintendents face a unique level of pressure, complexity, visibility, and responsibility—and gives them a space designed specifically for the demands of the top job.
A community where you don’t have to explain the context.Skip the backstory. DA+ understands the job, the politics, the stakes, and the pace.
Your decisions shape communities.Find the tools and peer insight to make them with confidence here.
Leadership tailored to the realities of running a district.From board relations to budgets, crisis response to community trust—DA+ focuses on the challenges only superintendents navigate each day.
Built for superintendents.Powered by superintendents. Trusted by superintendents. If you run a district, you belong here.

Related Articles