K-12 education is just starting to embrace mobile technologies—which could be a massive opportunity for your district. In a competitive K-12 market, families are researching schools on their smartphones, giving districts with strong, successful mobile strategies a valuable chance to stand out. But having a mobile app isn’t enough. Schools need a mobile strategy. Read […]

Even under normal circumstances, communication with all families in a district can be a challenge. But over the past few months, the COVID-19 crisis has tested the strength of most schools’ emergency communications. Emergency situations like the pandemic can exacerbate gaps between families with varied levels of access to communication platforms. One solution is to […]

When it comes to marketing your schools, building a consistent brand identity is crucial. This school branding guide will help you design a brand toolkit for everyone in your district to use when marketing your schools, and includes tips for creating and using logos, colors, fonts and your district motto. By submitting your […]

The vast majority of information about marketing is intended for private sector businesses. But it's crucial that schools and districts also build a strong brand, and market themselves to their communities. This introductory guide covers the essentials of school marketing, which communication channels to use, how to utilize social media marketing effectively, and more. […]

Social media is often described as a silver bullet for community engagement, with the potential to build a school's brand and transform their relationship with the community. But too often, the reality is that school administrators aren't getting the most out of social media, if they're using it at all. The good news is that […]

"Someone's going to tell the district's story whether we do or not. So we'd better be telling this story." -Superintendent Nathan McCann, Ridgefield, Washington Many administrators may understand the importance of school marketing in theory, but may still have fundamental questions they're too embarrassed to ask, such as: What is marketing? What is a brand? […]

Since technology has taken center stage in how school leaders communicate within a school district, your school website needs to be accessible on the devices people use most: their smartphones. This is why having a responsive website is critical. Read this Q&A with the director of technology at Apptegy to learn why responsive websites are […]

In the digital age, your app or website needs to provide a great user experience to everyone in your community—including people with disabilities. But most school leaders are in the dark about whether their website complies with the Americans with Disabilities Act (ADA), which requires that school websites be accessible to anyone, regardless of disability. […]