The vast majority of information about marketing is intended for private sector businesses. But it’s crucial that schools and districts also build a strong brand, and market themselves to their communities. This introductory guide covers the essentials of school marketing, which communication channels to use, how to utilize social media marketing effectively, and more. By submitting your contact information you are agreeing to receive communications from Apptegy. Please read the Apptegy Privacy Policy for more details.
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The Principal’s Guide to School Marketing: From multi-channel communication to social media
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Built for the uniqueness of the superintendent role and their supporting team.Most platforms treat all K–12 leaders the same. DA+ recognizes that superintendents face a unique level of pressure, complexity, visibility, and responsibility—and gives them a space designed specifically for the demands of the top job.
A community where you don’t have to explain the context.Skip the backstory. DA+ understands the job, the politics, the stakes, and the pace.
Your decisions shape communities.Find the tools and peer insight to make them with confidence here.
Leadership tailored to the realities of running a district.From board relations to budgets, crisis response to community trust—DA+ focuses on the challenges only superintendents navigate each day.
Built for superintendents.Powered by superintendents. Trusted by superintendents. If you run a district, you belong here.



