“Someone’s going to tell the district’s story whether we do or not. So we’d better be telling this story.” -Superintendent Nathan McCann, Ridgefield, Washington Many administrators may understand the importance of school marketing in theory, but may still have fundamental questions they’re too embarrassed to ask, such as: What is marketing? What is a brand? What’s a marketing campaign? And how do I get started making marketing a priority for my schools? This guide answers the ten most commonly-asked questions about school marketing, and features a case study that describes how a superintendent in Washington is implementing effective marketing strategies in his district. By submitting your contact information you are agreeing to receive communications from Apptegy. Please read the Apptegy Privacy Policy for more details.
|
Ten questions about marketing school leaders might be too embarrassed to ask
Date:
The Always-On Insight and Networking Platform for Superintendents and Their Teams
AI-driven insights peer-to-peer collaboration and more build exclusively for K-12 Superintendents and thier leaders
Built for the uniqueness of the superintendent role and their supporting team.Most platforms treat all K–12 leaders the same. DA+ recognizes that superintendents face a unique level of pressure, complexity, visibility, and responsibility—and gives them a space designed specifically for the demands of the top job.
A community where you don’t have to explain the context.Skip the backstory. DA+ understands the job, the politics, the stakes, and the pace.
Your decisions shape communities.Find the tools and peer insight to make them with confidence here.
Leadership tailored to the realities of running a district.From board relations to budgets, crisis response to community trust—DA+ focuses on the challenges only superintendents navigate each day.
Built for superintendents.Powered by superintendents. Trusted by superintendents. If you run a district, you belong here.
