District leaders are paying more attention to branding and marketing, particularly as schools face new competition for students and teachers.

The legislation would require bullet-resistant doors and windows for all first-floor entryways and bullet-resistant glass "for each exterior window large enough for an intruder to enter." The state Classroom Trust Fund would pay for the installations starting in the 2024-25 school year.

The suits – now approaching 50 filed on behalf of public school districts across several states since the beginning of the year against ByteDance, Snap, Meta, and Alphabet – argue that these companies’ social media platforms are exploiting children much in the same way that Juul allegedly targeted young students.