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Leaders know the necessity of upgrading digital devices. The longer we put it off, the more likely a system will fail. The upgrade is part of the modern digital world. […]
I work with schools to teach brand and marketing strategies to educators. That job didn’t exist a few short years ago. It’s not typical work and neither is school branding, […]
The “4 C’s” smart model is a tool for school brand builders who are on the path to “telling, not selling.”
Today’s schools often have no lead indicators other than state tests to answer, “How are we doing?” There’s another way. “School brand defines each school’s values, culture and personality” says […]