Curriculum & Instruction

Superintendents should develop a comprehensive school board communication plan, establish a shared vision and not try to solve every problem on their own.

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"This is a nuanced issue," said Tom Ferree, chairman & CEO of Connected Nation, a Kentucky-based nonprofit working to get more families hooked up to the internet, "and it’s critical for us to identify the pain points and work together to find solutions for not only expanding access to broadband but also helping people adopt and use the resources it offers.”

"We highlight the people and stories that make the district great," Superintendent Travis Bracht says. "We have covered everything from students telling us about what they enjoyed the first week of school to a conversation about artificial intelligence with our technology director."

Superintendent John B. Gordon III leads Suffolk Public Schools in telling a positive story about students and staff in the face of political antagonism and racism, deploying social media—Facebook and Instagram, in particular—to keep the community informed and engaged in Suffolk Public Schools' achievements and activities.

Lewis Brooks, leader Shelby County Schools, makes it a priority to regularly highlight his students' and staff members' "interests and exceptional accomplishments."