For district leaders, the implications are clear: remain engaged with your communities, foster transparency in decision-making and align initiatives with public values.
The Beaverton School District (Ore.) superintendent's track record of increasing his students' academic success and social-emotional growth earned him several awards, including 2020 National Superintendent of the Year.
Martin County School District Superintendent Michael Maine is in his second year as the top educator in the district. This year, he wants his staff to know that anything short of excellence is not good enough for kids.
Look to your peers on social media and evaluate what they post and how. Inevitably, you'll begin to increase your district's visibility, says one superintendent.