How Superintendent Bill Runey built his new team differently

Date:

Share post:

K12 leaders who build strong relationships inside and outside their school buildings can more confidently lead their districts through inevitable periods of adversity, Superintendent Bill Runey contends.

Bill Runey
Bill Runey

“If you build a culture of positivity, then when negativity happens it’s like tossing a marble into the ocean,” Runey says on the latest episode of District Administration’s “A Good Lesson” podcast. The episode is titled “A Leadership Team That’s Built Differently.”

“If you don’t have a culture of positivity, it’s like dropping a bowling ball into a bathtub.”

While students, staff and families are key stakeholders, superintendents also have to connect with community members who do not have children in the schools. They are voters who can impact spending decisions, notes Runey, who was named one of DA‘s 2026 Leaders of Distinction.


A Good Lesson: The podcast spotlights field-tested leadership through one important lesson. Superintendents and other leaders discuss how the idea formed, how it was put into action and how it improved outcomes for students and staff. Every episode ends with a “Pop Quiz.”


When Runey took the helm of the Dighton-Rehoboth Regional School District in Massachusetts in 2022, he had a rare opportunity to reshape the system. Fourteen of the district’s 17 building administrators were new to their roles, he tells “A Good Lesson” hosts Amy Dujon and Dr. Quintin Shepherd.

“We had an opportunity to reinvent the district,” Runey says. “Some people saw that as instability. I saw it as an opportunity to seize the moment.”

He encouraged his new team to prioritize culture over all other initiatives. “The culture we build will sustain initiatives we need to put in to make the district move the needle,” he recalls telling the district’s administrators.

Runey had to contend with declining enrollment, make steep budget and staffing cuts, and repair relationships with the district’s labor unions. He wanted a leadership team that was visible, accessible and communicative—all in the name of transparency.

“We didn’t take the emotion out—I tried to make sure that people understand that I knew that when we cut program or staff members, it’s going ot hurt,” he continues.

Four years later, enrollment is up, and Dighton-Rehoboth offers a comprehensive high school with advanced placement courses and an early-college. The district’s career and technical education program is expanding.

“The narrative of the district has gone from negative to much more positive,” Runey concludes.

You can listen to the full podcast below:

Matt Zalaznick
Matt Zalaznick
Matt Zalaznick is the managing editor of District Administration, covering K-12 public school leadership, teaching and learning, student achievement, education technology, and federal education policy. A journalist since 1996, Zalaznick has reported on politics, law enforcement, and breaking news for newspapers and websites across the U.S. Virgin Islands, the San Francisco Bay Area, Colorado, and the New York City suburbs. He holds a B.A. in English from Tufts University.

The Always-On Insight and Networking Platform for Superintendents and Their Teams

AI-driven insights peer-to-peer collaboration and more build exclusively for K-12 Superintendents and thier leaders
Built for the uniqueness of the superintendent role and their supporting team.Most platforms treat all K–12 leaders the same. DA+ recognizes that superintendents face a unique level of pressure, complexity, visibility, and responsibility—and gives them a space designed specifically for the demands of the top job.
A community where you don’t have to explain the context.Skip the backstory. DA+ understands the job, the politics, the stakes, and the pace.
Your decisions shape communities.Find the tools and peer insight to make them with confidence here.
Leadership tailored to the realities of running a district.From board relations to budgets, crisis response to community trust—DA+ focuses on the challenges only superintendents navigate each day.
Built for superintendents.Powered by superintendents. Trusted by superintendents. If you run a district, you belong here.

Related Articles