Image is the true blockbuster element of your K-12 leadership brand, says guest columnist Trish Rubin, a marketing instructor at Baruch College in New York and the author of BrandED: Tell Your Story, Build Relationships, and Empower Learning.

Amy GÁ³mez began her career as an academic researcher and instructor, but left the academy to pursue a marketing career focused on multicultural consumers. After 9/11, seeking a more purpose-driven path, she spent time as a bilingual third-grade teacher in the South Bronx of New York, where she advocated for her students and their immigrant […]

Marketing a school brand is important in our mobile, social media world. What school doesn’t need to tell its story? Having reliable communication channels that positively promote a school brand can bolster identity and create a digital bond with the community. Educators may not see the value of a business-to-business or business-to-customer campaign, but a […]