It takes time to develop leadership skills that’ll earn you a competitive edge in the superintendency. That’s why Jim Nielsen, who has led Orchard View Schools for 10 years, is sharing his advice for longevity and winning your district’s trust for the long haul.
Ensuring longevity
One in five of the nation’s largest school districts replaced their superintendent during this past school year, according to a study published in September by ILO Group. As superintendent turnover remains steady, it’s important to remember that communication and a passion for learning are necessary for earning your community’s support, Nielsen says.
“Clear and frequent communication via emails, phone calls and social media builds trust by keeping the school board, students, staff and families informed,” he explains.
That includes celebrating your district’s success while addressing concerns openly and honestly and building strong relationships with your students through approachability and involvement.
“Creating a sense of belonging ensures everyone feels valued and included, which boosts the overall school atmosphere,” he adds. “Additionally, connecting with the community through partnerships and local events strengthens support for the school’s missions.”
The challenges you’ll face are inevitable, but Nielsen encourages leaders to stay passionate and remind themselves of the impact they’re making on students’ lives. Also, prioritize your self-care. Nielsen says it’s an essential component of effective leadership.
“By following these principals, superintendents can create positive, thriving schools where everyone feels supported and valued.”
Your initiatives matter, too
Most parents value a leader who is forward-thinking, which is a quality Nielsen believes has helped him secure nearly 10 years in his district so far. At Orchard View Schools, every student has access to 1:1 technology and comprehensive robotics programs at the middle and high school levels. A strong sense of belonging, diversity, equity and inclusion are also “central” to the community.
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“Learner profiles allow us to support each student’s unique strengths and goals, creating a more personalized educational experience,” Nielsen says. “Additionally, our financial stewardship has grown our fund balance from 5% to 22% over seven years, enabling strategic investments in people and programs.”
Advice for new leaders
It goes without saying that new superintendents have a lot on their plates. Nielsen ensures that if you take a clear, honest and responsive approach to your leadership goals, your community will buy into your leadership strategy.
“Trust grows when you listen and remain transparent,” he says. “Be present by spending time in schools and at events, as visibility demonstrates care and fosters personal connections.”
As important is setting aside time and energy for your family, friends and hobbies. Finally, put students first by prioritizing their safety, learning and sense of belonging—this will ensure all learners feel supported.
“By leading with integrity and keeping students at the center of your decisions, you’ll make a meaningful and lasting impact on your school district,” says Nielsen.