Pharrell teams up on remix opportunity, ‘voice’ for students
Intertwined through the beats and rhythms, there is deep science behind the making of successful music tracks. And that means the potential for the next generation to gain knowledge and get on potential career paths while enjoying a realm they can embrace.
Georgia Tech, Amazon and Pharrell Williams have launched a music-driven learning experience and competition called “Your Voice is Power” for middle and high school students that are interested in coding and computer science.
More than just a chance to go head-to-head against fellow classmates, the virtual event will provide an opportunity for students to learn coding skills and lessons around racial justice through five modules being offered through this unique collaboration, which includes Pharrell’s non-profit education equity company, YELLOW.
The trio hopes that the competition, which runs now through June, will attract 100,000 or more students who will be tasked with sharing their voices by providing their own remix of Pharrell’s new single called “Entrepreneur”, which is “a celebration of Black culture.”
The goal is to empower more youth, especially from underserved communities, to gain STEM-based knowledge and hone collaborative and leadership skills for careers in computer science fields. As those jobs become more prevalent in the future, positioning Black students on promising paths will be key.
“This collaboration between YELLOW, Amazon, and Georgia Tech is a celebration of Black creators and change-makers,” said Pharrell. “Teaching kids future-ready skills like coding, especially those kids for whom opportunities like this have not been equally distributed, is how we prepare the next generation of entrepreneurs.”
Added Ryan Redington, VP of Music Industry at Amazon Music, “We’re honored to build further awareness and enlist more artists to join this program that will break down barriers for students from underrepresented communities. The more we support the next generation of artists and creators, the better the future of music will be. We are proud to work alongside Pharrell, a respected, visionary voice in promoting racial justice and helping students achieve long-term success.”
Students will utilize Georgia Tech’s EarSketch, a “learn-to-code-through-music platform” for the competition, which is being judged by Amazon Music and leaders from the music industry. Amazon says “winners will be chosen based on the quality of music, complexity and organization of their code, and their inclusion of thoughtful messaging and calls to action about the importance of racial justice.”
Students not only will get the chance to use techniques to code, loop and create strings in pulling together their remixed versions, but they also will learn from music industry and college leaders, including: Mike Larson, Pharrell’s audio engineer; Chalece DeLaCoudray, a music technologist; and Joycelyn Wilson, Ph.D., Assistant Professor of Hip Hop Studies and Digital Media at Georgia Tech.
“We’re teaching for the future,” said Mike McGalliard, CEO of YELLOW. “Georgia Tech’s EarSketch platform is a powerful tool for kids to explore the connection between coding and creativity. In working alongside Amazon to give kids access to platforms like this, we can help them bring their ideas to life.”
The EarSketch platform already includes Ciara’s “Set” and “Melanin,” and Common’s “God is Love” that students can remix. School districts interested in having their teachers and students participate in the program, including both the curriculum and competition guidelines, can go to AmazonFutureEngineer.com.
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