How book fairs work for high schools

By: | July 3, 2019
High school book fairs can serve as community-wide fundraisers or be tied to special events.High school book fairs can serve as community-wide fundraisers or be tied to special events.

High school book fairs remain rare. Older students are more likely to have transportation to bookstores or own digital devices they can use to buy e-books.

But some high schools have used Scholastic book fairs as fundraisers. “Often, high schools will host a book fair for everyone in the community, including neighboring middle and elementary schools,” says Alan Boyko, president of Scholastic Book Fairs.

In the coming years, Follett intends to expand its book fairs to high schools. Research is underway, but the model will likely tie book fairs to special events such as athletics activities or theater productions, with all products and titles tied to a theme, says Britten Follett, senior vice president of marketing for Follett School Solutions.

High school fairs could also promote college and career readiness by stocking books related to SAT or ACT prep, and titles focused on personal development or jobs and careers, Follett says.


Read the full feature: School book fairs bounce back