How parents’ online school reviews reflect racial disparities

Date:

Share post:

Racial and income disparities in public education are reflected in school reviews that parents posted to one popular website, a new analysis shows.

A majority of reviews on GreatSchools.org focused heavily on tests scores, which are closely correlated with race and family income, according to the first-of-its-kind study published by the the American Educational Research Association.

Many of these comments were also written by parents at schools in affluent neighborhoods, the research found.

On the other hand, school effectiveness—which measures how much test scores improve over time and is less linked to demographics—was a much less common topic.


More from DA: How 5 states are reacting to Biden’s standardized testing guidance


“School rating websites have come under scrutiny for ratings systems that overemphasize test scores,” said study coauthor Nabeel Gillani, a doctoral student at the Massachusetts Institute of Technology. “Now we’ve found that subjective online parent reviews can do the same.”

The value parents placed on students’ current performance, rather than on growth over time, reflects the longstanding use of test scores as the main indicator of school quality. Further research could determine whether these reviews exacerbate school segregation or other barriers to high-quality education, Gillani said.

The researchers used natural language processing technology to analyze about 830,000 reviews of more than 110,000 schools.

Parents were more likely to review schools in urban areas and buildings serving affluent families. There researchees also found clear differences between the language used by parents of children at majority-white and minority-white schools

“Wording such as ‘the PTA,’ ‘emails,’ ‘private school,’ ‘we,’ and ‘us’ are predictive of test scores, reflecting the tendency of more affluent, non-minority parents to have dual-parent households, digital connectivity, more schooling options, and more time to be involved and communicate regularly with teachers,” said Deb Roy, who directs MIT’s Center for Constructive Communication.

“These results reveal the subtle and sometimes hidden patterns in the words we use, sending signals and encoding biases that pervade our social realities,” Roy said.

The findings also reveal that parents in lower-income, minority schools may have fewer voices to learn from, Gillani added.


More from DA: 3 models for more effective early grades testing


“Unfortunately, many of these parents are not always tapped into social networks where they can readily receive guidance that helps them identify and select the best schools for their children,” Gillani said.

GreatSchools and MIT are partnering to explore site modifications that could mitigate potential inequity issues. The study’s authors, for instance, suggest that sites such as GreatSchools.org encourage parents to place more value on growth as a measure of school quality.

“One of the goals of school rating sites is to use available data to democratize access to information about school quality,” Gillani said. “We need more representative voices talking about a more holistic set of topics if we want to maximize opportunities and outcomes for all students, especially those from less privileged backgrounds.”

Matt Zalaznick
Matt Zalaznick
Matt Zalaznick is the managing editor of District Administration, covering K-12 public school leadership, teaching and learning, student achievement, education technology, and federal education policy. A journalist since 1996, Zalaznick has reported on politics, law enforcement, and breaking news for newspapers and websites across the U.S. Virgin Islands, the San Francisco Bay Area, Colorado, and the New York City suburbs. He holds a B.A. in English from Tufts University.

The Always-On Insight and Networking Platform for Superintendents and Their Teams

AI-driven insights peer-to-peer collaboration and more build exclusively for K-12 Superintendents and thier leaders
Built for the uniqueness of the superintendent role and their supporting team.Most platforms treat all K–12 leaders the same. DA+ recognizes that superintendents face a unique level of pressure, complexity, visibility, and responsibility—and gives them a space designed specifically for the demands of the top job.
A community where you don’t have to explain the context.Skip the backstory. DA+ understands the job, the politics, the stakes, and the pace.
Your decisions shape communities.Find the tools and peer insight to make them with confidence here.
Leadership tailored to the realities of running a district.From board relations to budgets, crisis response to community trust—DA+ focuses on the challenges only superintendents navigate each day.
Built for superintendents.Powered by superintendents. Trusted by superintendents. If you run a district, you belong here.

Related Articles