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Writers and Public Relations Guidelines

Who We Are

District Administration is the magazine of K12 education leadership for district-level decision makers. Each issue reaches the key leadership in every school district in the country, including superintendents, assistant superintendents, business officers, purchasing managers, technology directors, curriculum directors, library/media center directors, federal funds administrators, as well as school board members and key officials in state and federal departments of education.

District Administration magazine covers current trends and pressing issues in the K12 education industry along with strong coverage of emerging technologies in our “District CIO” section, and leadership issues and management strategies. District Administration is a Business-to-Business publication with an emphasis on solid journalistic reporting. The magazine is published ten times per year including January, February, March, April, May, June, July/August, September, October, and November/December. More than 75,000 top-level education executives receive each issue, and additional copies are distributed nationally at key education events and trade shows. Advertisers have no advantage in editorial coverage, and editorial decisions are based solely on the value of information to our readers. is an online source for additional information on topics covered in the magazine, archived content, and original content. In the December issue, District Administration announces the Readers’ Choice Top 100 Products of the year, ranging from hardware to software, online resources to facilities, books to classroom materials. This program provides district administrators with an opportunity to learn about the products that their colleagues around the country are using, and how these 100 products contributed to the success of their districts this year. Our free Web Seminars cover a spectrum of topics that also keep readers informed.

DA Daily is our opt-in electronic newsletter with a digest of each day’s important K12 news headlines, gathered by the DA editors, from around the nation.

The Editorial Calendar lists some of the upcoming content to be covered by issue month.

How to Suggest Story ideas

The best way to understand the types of stories and styles that the DA editors choose is to read the most recent issues of our articles in print or on our Web site. You may send a brief and focused e-mail with story suggestions, including school district examples. We encourage professional opinions from educational leaders in our core content areas, which include administration and finance, technology, curriculum, facilities and construction, school security, standards and assessments, and special education. We rarely run unsolicited articles.  District Administration also has an Editorial Advisory Panel for which we welcome your nominations.

Article Lead Times

Feature articles are assigned 4 months ahead of the issue date. Please allow 6 weeks for responses to story suggestions.

Press Releases and Announcements 

Please send news releases to 


Contact Managing Editor Angela Pascopella at