Ten questions about marketing school leaders might be too embarrassed to ask

By: | April 22, 2020

“Someone’s going to tell the district’s story whether we do or not. So we’d better be telling this story.” -Superintendent Nathan McCann, Ridgefield, Washington

Many administrators may understand the importance of school marketing in theory, but may still have fundamental questions they’re too embarrassed to ask, such as: What is marketing? What is a brand? What’s a marketing campaign? And how do I get started making marketing a priority for my schools?

This guide answers the ten most commonly-asked questions about school marketing, and features a case study that describes how a superintendent in Washington is implementing effective marketing strategies in his district.

 
 

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