eCare Vault Welcomes Mark MacDonald as SVP of Sales and Marketing

Tuesday, November 13, 2018 - 2:28 pm

(Boston, MA) November 13, 2018 — eCare Vault (, the privacy-compliant special education document management, care collaboration, and service tracking platform, announced that Mark MacDonald has joined the company as senior vice president of sales and marketing. MacDonald joins eCare Vault as the company expands following the recent first close of its Series A. Including its seed round, the company has raised $4.75 million so far.

MacDonald was CEO of Hero K12 (, a platform that improves school culture by motivating students to make good choices. Under his tenure, Hero K12 secured $150 million in investment, expanded to thousands of schools in 43 states, and acquired well-known brand SchoolMint (

eCare Vault serves the K–12 space by driving operational efficiencies, transparency, and accountability in special education and by optimizing student learning and health outcomes. Through privacy-compliant document management and care team collaboration, eCare replaces paper-intensive workflows with a seamless, all-in-one tool.

“As a result of the success of the Series A so far,” said MacDonald, “we’re expanding our team and look forward to rapid growth fueled by product development and customer success.”

With mounting paper in special education departments and rising litigation from parents due to lack of service transparency, there is a dire need for efficient document management and effective tracking of school-based services. eCare Vault addresses that urgent need with a state-of-the-art platform that facilitates privacy-compliant storage and exchange of documents, consent forms, and e-signatures, as well as enabling real-time service tracking with pre-loaded note templates, alerts, and reminders on both desktop and mobile devices. 

By proactively engaging parents and tracking services, eCare Vault helps school districts to reduce the risk of litigation and save costs through operational efficiencies. By tracking services in structured, reportable formats, eCare also boosts the potential for reimbursable special education services through Medicaid and other funding sources. Ultimately, eCare Vault enables efficient and effective service delivery that unlocks students’ potential.

“I’m proud to join a company whose values and mission align with my own,” MacDonald added. “This platform provides multi-channel communication that offers schools, caregivers, and parents a way to maximize their students’ academic and social-emotional achievement.”

Aparna Rao, the founder and CEO of eCare Vault, concluded, “Mark has already strengthened our team with his focus on both mission and reach. His proven success with rolling out a SaaS platform to hundreds of school districts nationwide will greatly inform his role at eCare as he builds out the sales and marketing engine to drive similar results.  I look forward to working with Mark on this exciting growth journey.”

About eCare Vault
Boston-based eCare Vault was founded by Aparna Rao, a Harvard-trained neuropsychologist, who channeled her passion for helping children and adults in need of support and services to develop a way to ensure that each student, client, or patient receives the right care, at the right time, by the right person. eCare Vault is a care coordination platform that securely connects those who receive care with those who provide it. The HIPAA- and FERPA-compliant platform adheres to the highest standards of privacy and security. It allows users to create a virtual student support team comprised of school specialists, parents/guardians, and external service providers in the community. eCare Vault’s mission is to unlock the student’s full potential while maintaining privacy, reducing staff burn-out, and proactively engaging parents/guardians. To learn more, visit (

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