Charter schools spend millions on advertising

January 21, 2019 | KUTV

Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other teachers to hang up a bunch of glossy posters advertising the school.

As teachers headed out for their lunch break, the director asked that they hang posters at restaurants, Young said.

“It did sort of surprise me how much of an emphasis was put on marketing to get more students,” says Young, who no longer works for the school.

He says administrators at Career Path High were obsessed with recruiting more students.

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