What we can learn from Rupert Murdoch, News Corp., and Amplify

Wednesday, October 2, 2013

I’ve been trying to figure out how to write about Amplify Learning for months. It’s complicated.

Mashable’s story describes Amplify as the cash hungry villain: News Corp’s bid to profit off children. The New York Times’ coverage read like an informercial; retelling that same old congratulatory story of free market innovation. NPR covered Amplify when they first announced the tablets, quoting CEO Joel Klein, “We don’t have a political mission — none whatsoever. What we’re doing is developing materials in math and science and the English language arts — designed by leading experts.”

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