At the PTA, Clashes Over Cupcakes and Culture

Marion Herbert's picture
Monday, March 19, 2012

The Cupcake Wars came to Public School 295 in Sunset Park, Brooklyn, in October.

The Parent-Teacher Association’s decision to raise the price of a cupcake at its monthly bake sale — to $1, from 50 cents — was supposed to be a simple way to raise extra money in the face of city budget cuts.

Instead, in a neighborhood whose median household income leaped to $60,184 in 2010 from $34,878 a decade before, the change generated unexpected ire, pitting cash-short parents against volunteer bakers, and dividing a flummoxed PTA executive board, where wealthier newcomers to the school serve alongside poorer immigrants who have called the area home for years.

“A lot of people felt like they really needed to be heard on this,” recalled Dan Janzen, a mild-mannered freelance copywriter with children in first and third grades who leads the school’s development committee and devised the price increase.

One mother expressed dismay at being blindsided, while others said they were worried about those at the school without a dollar to spare. Ultimately, the PTA meeting at which the issue came to a head was adjourned without a resolution.

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