With New iPads, Apple Targets Education Opportunity

ANGELA PASCOPELLA's picture
Wednesday, October 24, 2012

For Apple's iPad and its tablet rivals, there are three major markets:

Education

Enterprise

Consumers on the couch (or in the plane, or on a train, et cetera)

It's easy to forget those first two, but they undoubtedly are the largest market opportunities for the tech company. I'll save the enterprise for another post, but let's talk about the education market for a moment.

First, the news: Apple announced this afternoon its fourth-generation iPad, touting improved graphics and computing performance, a high-definition front camera and the same 10-hour battery life and price ($499). It also announced the iPad mini, a smaller and cheaper ($329) version that can be held with one hand.

The tech press, including my own colleagues, were stunned at the announcement. The third-generation iPad was only announced in March. Could Apple really release a new device this quickly?

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