iPad Overtakes PC in Education Market Share

Wednesday, September 5, 2012

Market data in the June quarter showed with certainty for the first time ever that Apple's iPad is replacing sales of traditional PCs to schools and students, according to one analysis.

Charlie Wolf with Needham & Company said in a note to investors on Tuesday that PC education shipments fell by 265,000 units, or 13.9 percent, from the June quarter a year ago. Apple, meanwhile, sold nearly a million iPads in the K-12 market in June, which he said is "definitive evidence" that the iPad has been "cannibalizing" PC sales in the U.S. education market.

Apple's iPad sales in the June quarter were double what the company sold a year prior. The iPad also reached nearly double the number of Macs Apple sold to education buyers during the quarter.

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