General Mills Foodservice announces it has awarded grants totaling $50,000 to help 30 K-12 schools expand their breakfast programs through the National Dairy Council® Fuel UpTM Breakfast Grant Program. Since 2009, the program has awarded more than $375,000 to 130 schools nationwide.
The Fuel Up™ Breakfast grant recipients will receive up to $2,000 to improve student access to nutritious foods such as low-fat and fat-free dairy products, whole grain cereals, and fruit. The majority of this year’s recipients reported they will use the funds to expand programs that serve students breakfast outside of the cafeteria: 13 schools will implement grab-and-go breakfast carts, five schools will add breakfast in the classroom, four will offer second chance breakfast, and three schools will expand their current breakfast offerings.
“It is exciting to see schools grow their programs and succeed at getting more students to eat a healthy breakfast,” said Alyca Judge, K-12 senior marketing manager, General Mills Foodservice. “General Mills is proud to partner with the National Dairy Council to provide Fuel UpTM Breakfast Grants to assist schools in giving students the fuel they need to reach their highest potential.”
The grants were open to schools within the United States who participate in the National School Breakfast Program and are enrolled in the Fuel Up to Play 60 program. Created by the National Dairy Council and the National Football League, in collaboration with the U.S. Department of Agriculture, the Fuel Up to Play 60 program empowers youth to take action to improve nutrition and physical activity at their school and for their own health. Currently, the program is active in more than 73,000 schools nationwide.
“With so much of their day spent in the school environment, it’s an important place to promote to students the message of healthy eating and staying active,” said Jean H. Ragalie, RD, president of National Dairy Council. “Working with organizations like General Mills Foodservice to provide access to a nutritious breakfast is a great source of pride for us and gets us closer to our goal of healthy, active, and happy children.”
2013 Fuel UpTM Breakfast Grant Program Recipients, include:
About General Mills Convenience & Foodservice
The General Mills Convenience & Foodservice division serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles,and Gardetto’s. Headquartered in Minneapolis, Minnesota, USA, the division generates $2 billion in annual sales.
About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Dairy Council (NDC) and National Football League (NFL), in collaboration with the United States Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables, and whole grains) and achieve 60 minutes of physical activity every day.
Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website, and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, American Dietetic Association, National Hispanic Medical Association, National Medical Association, and School Nutrition Association. Visit www.FuelUpToPlay60.com to learn more.
About National Dairy Council
National Dairy Council (NDC), the non-profit organization funded by the national dairy checkoff program, is committed to nutrition education and research-based communications. NDC provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers, and media. Established in 1915, NDC comprises a staff of registered dietitians and nutrition research and communications experts across the country. NDC has taken a leadership role in promoting child health and wellness through programs such as Fuel Up to Play 60. Developed by NDC and the National Football League (NFL), Fuel Up to Play 60 encourages youth to consume nutrient-rich foods and achieve at least 60 minutes of physical activity every day. For more information, visit www.NationalDairyCouncil.org.