Arizona’s Public Schools Getting Creative to Compete for Students

Lauren Williams's picture
Thursday, April 11, 2013

Conducting exit interviews with students and parents who choose charter or private schools over public schools.

Buying theater advertisements promoting individual public schools.

Developing robust social media operations to connect parents with public schools, whether it be encouraging contributions to a canned food drive or noting an upcoming holiday.

Facing increased competition for students and the funding that comes with each, many public schools and districts are embracing new ways of promoting themselves.

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